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Sunday, 15 January 2012

Windows and Nokia doomed to fail?

So we are a few months in, Nokia has joined forces with Windows mobile and put a handset or two out there running windows.

Point 1.  Nokia are not too great a performer in the smart phone market, candy bars (you know those ancient things with buttons that look like chocolate segments) are where its at for them
Point 2.  Microsoft windows phone is a great OS, but tainted with poor heritage in the mobile market.
Point 3.  Windows OS has great integration with Microsoft office products
point 4.  Nokia's ad campaign was/is targeted at the youth market

So why did they go for youth when the OS integration best suits business? Much more of a market differentiator than going for youth in an andriod dominated market, especially as BlackBerry are losing a bit of traction.

I'll give a little nod to the Zune area of the OS and Xbox, but its not enough to create a market differentiator, Itunes is the market leader for storing music and in the console market it's a three horse race with playstation. Wii and XBox almost level players.

Related links

1, Nokia lumia, world map - thought it was their world domination map, turns out you can see what activitys have been going on in the different areas... shame theirs no sales ticker...

http://events.nokia.com/lumiamomentummap/

2. Nokia sales figures for christmas 2011
http://www.techweekeurope.co.uk/news/apple-samsung-lead-uk-christmas-smartphone-sales-50776
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